So you want to do TikTok. Now what?
Every agent I know has tried TikTok at least once. Most quit after four videos. They look at the views, see 87, and decide it doesn't work. The truth is harsher and friendlier at the same time. It works, but only after a stretch of consistent posting where nothing seems to be happening. The agents who win on TikTok are the ones who didn't quit on day 12.
So I built this 30-day calendar for the people who keep saying "I'll start next month." Pick a day, hit record, post. You don't need a tripod. You don't need a ring light. You need to start.
Quick ground rules
One video a day for 30 days. Most under 60 seconds. Vertical, no fancy edits, your phone is plenty. Captions short. Hook in the first 2 seconds. The point isn't to go viral. The point is to find your voice and figure out what gets saved and shared in your local market.
Week 1: Show who you are
Day 1. Walk us through your morning routine as a realtor. Awkward angle? Even better. People want to see real.
Day 2. The "three things I wish I knew before I got into real estate" video. Honest. Don't sugarcoat.
Day 3. Show your office or your car setup. Yes, your messy car. The mug, the printed comps, all of it.
Day 4. A 30-second tour of your favorite coffee shop in your farm area. Tag the business.
Day 5. Answer the most-googled real estate question this week. Search the keyword first.
Day 6. Off-day. Repost a Day 1-5 video to Instagram Reels.
Day 7. A short story about your weirdest showing ever. Anonymized, of course.
Week 2: Be useful
Day 8. Walk through one closing cost most buyers don't know about.
Day 9. "Three red flags I look for at every showing." Point at actual things if you have a vacant listing.
Day 10. Quick price-by-neighborhood breakdown. Use real numbers.
Day 11. Explain what an escalation clause is in 30 seconds. Most buyers have no idea.
Day 12. "What I do when a buyer's offer gets rejected." Make it human.
Day 13. Tour a $X home in your market. Comment on what's worth it and what isn't.
Day 14. A blooper. Something that didn't work this week. Vulnerability builds trust faster than polish.
Week 3: Get local
Day 15. Best taco spot, best park, best playground in your farm area. Pick one. Tag.
Day 16. Interview a local business owner. 60 seconds is plenty.
Day 17. "What $500K buys you in [your city] vs [a nearby city]."
Day 18. A neighborhood walkthrough. Just walking. Talking. No script.
Day 19. "Things only locals know about [neighborhood]." This one usually pops.
Day 20. Repost your highest-performing video so far with a different hook.
Day 21. "My honest take on the [your city] market right now." Don't fake optimism. People can smell it.
Week 4: Convert without selling
Day 22. Walk through what a buyer consultation actually looks like with you.
Day 23. "Three mistakes first-time buyers make in this market."
Day 24. Read a DM you got from a viewer (with permission) and answer it on camera.
Day 25. Share a small win. A closing, a milestone, a happy client moment.
Day 26. Talk about a deal that went sideways. What you learned.
Day 27. A how-to for sellers, like "how I price a home."
Day 28. A behind-the-scenes from an open house.
Day 29. Recap the month. What worked, what didn't. Be real.
Day 30. Soft CTA. "If you're thinking about buying or selling in [area] in the next 6 months, send me a DM. I won't pitch you. We'll just talk."
What happens next
Around day 18 or so, you'll either get a video that surprises you with views, or you'll find one topic where the comments pile up. That's your signal. Lean into whatever that is. Forget the calendar from there. The calendar exists to get you to the part where you find your thing.
And if you make it to day 30 and you're still getting 87 views per video, fine. That's still 87 people in your local market who saw your face. Multiply by 30 days. That's not nothing. Keep going.
